In S7, 'India's Got Talent' travels to deep interiors in search of 'hunar'

Colors is all geared to premiere Season 7 of its talent hunt show, ‘India’s Got Talent’, on April 30, 2016. The show will air every Saturday and Sunday at 9.00 pm. The judging panel – Karan Johar, Kirron Kher and Malaika Arora Khan – will return yet again to turn dreams into reality for the contestants.

Produced by Fremantle India Television Productions, the show will be hosted by Bharti Singh and Sidharth Shukla.

This year’s highlights include performances like sand art, beatboxing, mind-reading, underwater and water-sport acts, aerial yoga, horse acrobatics, and for the first-time-ever, ice-skating and sky-diving acts. This edition will also see the team travel to every nook and cranny of the country to bring to the fore unheard of talents looking for a stage to perform. Further, special episodes will celebrate rustic and traditional art forms which have lost their individuality over the years.

Commenting on the all-new season of ‘India’s Got Talent’, Manisha Sharma, Programming Head, Colors, said, “The beauty of ‘India’s Got Talent’ is that it just lets you be. It doesn’t try to restyle you. Hence, the focus is purely on what you bring to table in terms of your talent. It’s the only credible platform that the country has which gives opportunities to the uniqueness in an individual. As we venture into the by-lanes of India in search of the best, with a promise of larger than life performances, we promise to create an unparalleled viewing experience for our discerning audience.”

Aradhana Bhola, Content Head, Fremantle India Television Productions, added here, “In its seventh season, ‘India’s Got Talent’s search for superlative talent has taken us to the smallest towns and villages, including Loharika in Punjab and Nunerbhari in Bengal. With double the dose of entertainment, drama and never-seen-before spectacles, the show will be a treat to the audiences’ senses. We hope that the show’s larger-than-life backdrop and nation-wide search for superior talent will enthrall viewers and keep them glued to their television sets.”

The channel has devised an extensive marketing campaign incorporating multiple mediums reaching out to viewers at various touchpoints for top-of-mind recall. On the digital front, the channel has devised various activities, including a blogger outreach programme, a glimpse into the lives of talent from previous seasons, including last year’s winner Manik Paul, and invite talent-led stories on social media platforms using the hashtags #IFeelTalentedWhenI and #HunarHiPehchaanHai, amongst other initiatives. Colors has also roped in Maruti Suzuki as Presenting Sponsor, and L’Oreal Paris as the Powered By Sponsor, and Nivea, Liberty Shoes and Kent RO Systems as Associate Sponsors specially for its HD feed.

Known for his quirky sense of humour and eye for detail, judge Karan Johar said, “‘India’s Got Talent’ is the one show that consistently changes the fortunes of its participants. This year, we’re going beyond convention to celebrate the choicest talent which has the ability to stand out and claim its spotlight. We are all set for a talent-filled ride as we delve deeper into the country and take ‘India’s Got Talent’ to a performer’s backyard.”

Speaking about her longstanding association with the show, Kirron Kher said, “Every time I come on the sets of ‘India’s Got Talent’, it feels like this is where I truly belong. This year, there are some performances that we’ve never seen before, including sky-diving and ice-skating. I’m looking forward to another wonderful season, my seventh, with some excellent and path-breaking performances.”

Adding further, Malaika Arora Khan said, “‘India’s Got Talent’ is all about unrestrained entertainment. Every year the varied talent has raised the bar of entertainment, and this year is no different. The calibre of talent is astounding and an absolute treat for the senses. I can’t wait for the show to kick off and the viewers to experience the brilliance that our country has to offer.”