India Gate Basmati Rice Proudly Associates with 'Main Atal Hoon'

India Gate Basmati Rice, World’s No. 1 Basmati Rice brand, is excited to announce its special partnership with the highly anticipated film 'Main Atal Hoon.' This cinematic tribute to the indomitable spirit of one of India’s former Prime Ministers’ Atal Bihari Vajpayee, perfectly aligns with India Gate Basmati Rice's commitment to delivering uncompromised quality.

'Main Atal Hoon,' featuring the acclaimed actor Pankaj Tripathi, delves into the life and legacy of Atal Ji, capturing the essence of his unwavering principles. This resonates seamlessly with the values upheld by India Gate Basmati Rice, reflecting the brand's dedication to excellence and its steadfast approach to delivering the finest Basmati rice globally. 

In collaboration with the film, India Gate Foods presents a co-branded TVC featuring Pankaj Tripathi, who is already seen in their recent marketing campaigns – Basmati Rice Se No Compromise. This TVC emphasizes Atal Bihari Vajpayee's No Compromise mindset, encouraging consumers to make no compromises when it comes to their choices in life specifically for their beloved grain ~ Basmati!

Kunal Sharma, AVP Marketing, MT & Ecommerce, KRBL Limited expressed, "We are honoured to be associated with 'Main Atal Hoon’ and paying tribute to one of India's revered leaders. Atal Bihari Vajpayee’s non-compromising attitude inspires us at KRBL as well, where we aim for excellence and remain the preferred choice for Basmati rice lovers globally."

The biopic is set to premiere in theatres on January 19th of January & KRBL invites everyone to celebrate the enduring legacy of Atal Bihari Vajpayee with the uncompromised quality of India Gate Basmati Rice.