IndianRoots launches exclusive FabIndia collection

IndianRoots.com, an online marketplace for Indian fashion, proudly announces its partnership with Fabindia, India’s largest private platform that produces products made from traditional techniques, skills and hand-based processes. IndianRoots, with its wide reach among Indian and NRI patrons, will now serve as an online platform to showcase Fabindia’s ever evolving range to the international audience. IndianRoots, since its inception in 2013 has been hosting brands and designers with an aim to bridge the gap between products ‘Made in India’ and the worldwide market of Indians. At the same time, Fabindia has become synonymous with Indian ethnic wear and merchandise. The collaboration will serve to satiate fashion demands of Indians abroad. With a steady flow of traffic from over 150 countries, IndianRoots is a logical choice of partner to help Fabindia to reach its potential customer base abroad. IndianRoots has recently partnered with Banka Silk from Bihar, Craftroots- An NGO by Anar Patel and with the Government of Bihar to promote Indian artisanship and make it accessible to global audiences.

Mr. Vikram Chandra, Group CEO and Executive Director, NDTV Group says, “NDTV is delighted to welcome FabIndia as a partner on IndianRoots. We have immense respect for FabIndia as a great Indian brand in the ethnic category. I am sure this partnership will help both of us reach new heights”.


Mr. Shyatto Raha, Executive Director, NDTV Ethnic Retail (IndianRoots.com) says, “This partnership with an iconic brand like Fabindia is a feather in the cap of our “Made in India” campaign. The association acts as a bridge between Fabindia and its international clientele. It will not only help Fabindia reach out to Indian patrons abroad but will also drive its brand presence amongst non Indian communities.”

Mr. Rahul Narvekar, CEO, NDTV Ethnic Retail (IndianRoots.com) says, “This partnership is a one of a kind in the e-commerce domain. It reiterates the significance of Indian fashion in the global marketplace. This partnership can set a benchmark for the e-commerce industry in terms of the natural confluence of two brands for mutual expansion and growth.”