Jamai Raja to replace Do Dil Bandhe Ek Dori Se on Zee TV

In recent time ZEE TV has launched various fiction and non-fiction properties like Doli Armano Ki, Ek Mutthi Aasmaan, Kumkum Bhagya, Aur Pyaar Ho Gaya and India’s Best Cinestar Ki Khoj. And now following the same pace Zee TV launched its new primetime offering Jamai Raja which is replacing Do Dil Bandhe Ek Dori Se.  The new show has its male protagonist (Ravi Dubey) who proactively take on what has been otherwise considered a woman’s prerogative, and embark on a journey of setting right the discord between his wife and mother-in-law after marriage and filling their world with love and happiness.

Presented at the launch, Namit Sharma, Programming Head - Zee TV said, “Television viewers are used to seeing a bahu as the binding factor that strings her new family together after marriage and is often called upon to smoothen out differences and mend bridges between family members who can’t see eye to eye. Our new show ‘Jamai Raja’ breaks away from this stereotype and showcases an interesting reversal of roles where instead of the bahu, it is the jamaai who attempts to repair the estranged relationship between his wife and mother-in-law with the deft use of a sharp mind, his understanding of human nature and his endearing ways.”

Starring the handsome Ravi Dubey as Siddharth & the promising Nia Sharma as his leading lady Roshni, ‘Jamai Raja’ boasts of an ensemble cast that includes veteran actors Achint Kaur playing the sophisticated South Mumbai mother-in-law andApara Mehta as the uber cool Naani. Popular faces Delnaz Irani and Shruti Ulfat will be seen play significant parts in the show.

“At Zee we always try to come up with content with a twist and freshness. We’ve seen family drama’s in past but the show Jamai Raja will provide new experience for the viewers and will set a new trend.” Added, Sharma.

We’ve seen bahus on Indian television step into the sasuraal and bring in a sense of harmony and warmth into their new family. If bahus have done it all along, why can’t the jamai?

On asking Ashwini Yardi, Grazing Goats Pictures about the show and her comeback on TV, she said, “I am proud to be associated with ZEE TV, I’ve spend significant time with Zee TV and have some extremely fond memories from my stint at the channel. Since my years at Zee have laid the foundation for the career I have built, when it came to my own first television production venture, I knew it had to be Zee TV. Jamai Raja is a story set against an interesting urban canvas, a progressive premise and has strong, well-defined protagonists.”

The show is set against the swish backdrop of South Mumbai’s upscale Cuffe Parade. The story captures how Siddharth, despite being a jet-setting hotelier with a growing empire to tend to, takes it upon himself to repair the estranged relationship between his wife Roshni and mother-in law Durga Devi (DD). While DD has seen the trials and tribulations of poverty and struggled her way up to riches, she has hardened over the years and developed a somewhat condescending view of the middle class. Daughter Roshni, on the other hand, has a rebellious streak. With an independent mind of her own, she isn’t about to treat DD’s ideologies as the Gospel truth. With such strong, opposite personalities under a roof, sparks are bound to fly. Clearly, our Jamai has quite a task on his hands …What are the lengths he will go to in his endeavor of bringing them closer emotionally and will he succeed in bridging their emotional distance? Only time will tell!

On asking Sharma about the time slot and how positive he is about the show, he said, “After the success of our previous launch Kumkum Bhagya that is only moving from strength to strength each week in the 9 pm slot, we’re happy to present a very interesting show that defies stereotypes at 8:30 pm.  It is a look at how men are increasingly turning more progressive and willing to enter domains that were for the longest time considered a female prerogative. We have Jodha Akbar at 8 pm followed by Jamai Raja, and we are looking forward to it.”

“I have two reasons to look forward with this show – my comeback on the channel after 15 years and 2nd Grazing Goats Pictures first TV production.  We’ve worked extremely hard towards getting the casting perfect and pushed the envelope as far as production values are concerned. I believe we have a great product in hand, we look forward to the audience response!” Shared, Yardi.

Most of the casts like Apara Mehta, Achint Kaur, Delnaz Irani and the lead Ravi Dubey himself are the ones who have worked with Zee TV earlier and excited to be back on the channel after a gap.

Jamai Raja will be producerAshwini Yardi and Bollywood actor Akshay Kumar’s first television project under the banner Grazing Goats Pictures. The duo is co-producing the show with Sagar Pictures.

From 4th August, Monday- Friday at 8:30 pm, this Jamai Raja will break all the stereotypes and will fix the estranged relationship between his newly-married wife and his mother-in-law only on Zee TV.