JioMart’s Mother’s Day campaign sees moms take on their Influencer kids

JioMart, one of India’s leading e-marketplaces has launched a very special digital campaign on the occasion of Mother’s Day. As part of the campaign, JioMart has tied-up with some notable social media influencers like Ranveer Brar, Avneet Kaur, Hina Khan and Karan Kundra.

Extending its Grand Shopping Carnival Sale to celebrate Mother’s Day, JioMart’s campaign sees the mothers take on their influencer kids in their own game. After all a person’s first teacher is their mother, and in this fun collaboration she shows how it’s done! The influencers have used the reels format on Instagram to challenge their mothers and celebrate #MothersDayWithJioMart.

One of the first reels feature Chef Ranveer Brar who does a quick cook-off with his mother to make the best dessert. He gets busy with his fancy appliances and ingredients to make a blueberry cupcake and his mother whips up everyone’s favourite Gajar Halwa. Once done, they ask their team’s photographer who is unaware of the cook-off to taste the dishes and votes for the Gajar Halwa as the winner hands down! This goes to show Maa ke haath ka khana is irreplaceable.

We also see actor Karan Kundra challenge his mother for a game of Ludo while simultaneously managing kitchen chores like prepping and cooking. His mother aces at both; the game and the food, while Karan ends up burning his dish and also losing to his mother in the game, concluding that one cannot mess with a mother. 

While Avneet Kaur decides to surprise her mother by recreating her look from decades ago, Hina Khan too challenges her mother to see who can get ready the fastest. In both situations the mothers prove that they are the ‘OG queen’ at everything. Even with her best efforts, Avneet cannot match up to her mother’s beauty and style and Hina loses to her mother’s quick classy and elegant look. You simply cannot compete with your mothers, Ek Maa ke saath koi mukabala nahi kar sakta, kyunki Maa toh Maa hoti hai.

JioMart’s Grand Shopping Carnival Sale features some great deals and offers across categories. From fashion to electronics and groceries to beauty, some really great discounts and deals are up for grabs! Up to 80% off on electronics, kitchenware and home furnishings, 50% - 90% off on top fashion styles, 50% off on groceries and lots more. #ShoppingAisaIndiaJaisa

Come celebrate #MothersDayWithJioMart