LG Smart Phones security gets easier and convenient

LG’s latest technological transformation, the Knock Code, is a ground-breaking feature that empowers consumers with security and convenience. The Knock Code pattern allows for more than 80,000 possible security combinations and can be entered on a blank screen using two to eight taps. The device screen shows no detectable outline of the pattern and so the code is virtually impossible to duplicate. Extremely functional and practical, the Knock Code™ is the most convenient Smartphone security and unlocking system in the mobile communications market today. Post the unveiling of the Knock Code on the latest Android KitKat OS based Smart phones LG L90 and L70; it will soon be seen as a regular feature on all of LG’s future mobile devices. The Knock Code’s USP is defined by the fact that it works on the entire display screen and has a consistent recognition rate. Interestingly, the Knock Code also elicits an emotional response from the user as he/she imbibes the tapping habit. The Knock Code is a forward thinking and out of the box idea, that is poised to be a game changer in the Indian mobile industry.

According to Amit Gujral, Head, Mobile Phones Marketing, LG India - The Knock Code is testimony of our Learning from consumers about their needs. Everyone wants to keep their phone Personal and Secure in most simple manner. Knock Code with it’s almost impossible to crack; invisible phone tap patterns, single hand use convenience and no gimmicks like dotted patterns, visible numbers, face recognition or finger print scan base security mechanism would become a Habit by all LG L90 and L70 users to start with to be followed on all new upcoming LG Smart phones.

“To introduce this exciting Knock Code feature LG India is launching an innovative digital campaign for Smartphone users in collaboration with Eccentric Engine. LG’s unique story concept brings out five interesting characters, namely, the Footballer, the Kickboxer, the Fashionista, the Unstoppable and the Dancer. The first phase of LG’s digital campaign focuses on individual’s MyCodeMyStyle and #KnockCode as a teaser, and will be initiated with creative images. In the second phase of the campaign, a ‘2 videos per day’ contest will be launched for the users, wherein there will be a set of two videos created for each of the characters. These videos will then be seeded on Facebook and Twitter, in an effort to position the #KnockCode feature. “Said Amit Gujral, Head, Mobile Phones Marketing, LG India.

Ankit Mishra, head, strategy, Eccentric Engine, states that Knock Code allows people to express themselves and gives the flexibility of setting a personalized code. "The campaign links your identity and passions to this powerful feature. We stay committed to enhancing the LG’s consumer experience by means of superior content and innovative campaigns," he adds.

The Footballer Character
All enthusiastic sportspersons and football fans will come up with #KnockCode to reflect MyCodeMyStyle.
Facebook – All footballers will fulfill their quest for MyCodeMyStyle with their own #KnockCode and tag themselves.
Twitter – Participants will Knock the Football Code and mention a football crazy friend with #KnockCode. Participants will lead the hunt for their Style Code and mention their partner with #KnockCode and stand a chance to win LG’s KitKat OS based L90 or L70.

The Fashionista Character
All fashion conscious participants will come up with their own fashion statement with #KnockCode
Facebook – Participants will unleash their flair for fashion with their MyCodeMyStyle and also mention a ‘fashionista’ friend, tagging them with #KnockCode.
Twitter – Participants will search for the most fashionable person amongst themselves and also mention a fashionable friend with #KnockCode. Participants will find out the Diva of Style on their timeline of friends and mention their Style Icon friend with #KnockCode and stand a chance to win LG’s KitKat OS based L90 or L70.

The Kick-Boxer Character
All participants with a knack for Kick Boxing will unleash their power in their unique Style code with #KnockCode.
Facebook – Participants will knock out with their fingers and mention a friend who pushes them to be a fighter with #KnockCode.
Twitter –Participants will get into the ring and mention a friend who knocks-out in style with #KnockCode. Participants will punch with #KnockCode and mention a friend who has a true fighting spirit with #KnockCode and stand a chance to win LG’s KitKat OS based L90 or L70.

The Dancer Character
All participants who enjoy dancing will come out and shake a leg in their personal style codes.
Facebook – Participants will show off their dancing skills and mention a friend who loves to shake the dance floor with #KnockCode.
Twitter – Participants will get into a Dance-Off  and mention a friend who can give them a tough competition with #KnockCode. Participants will knock the dance floor with their unique style code and mention a dance partner friend with #KnockCode and stand a chance to win LG’s KitKat OS based L90 or L70.

The Unstoppable Character
Participants who enjoy a run and can cross all obstacle courses will do it with #KnockCode
Facebook – Participants will run and cross their hurdles in MyCodeMyStyle, and tag a friend who has always helped them jump their hurdles with the #KnockCode.
Twitter – Participants will knock the obstacles away in MyCodeMyStyle and mention a friend who can run that extra mile for them with #KnockCode. Participants will overcome hurdles with #MyCodeMyStyle and tag a friend who can beat them at it with #KnockCode and stand a chance to win LG’s KitKat OS based L90 or L70.