Max Life named Fan Park partner of ICC Men's Cricket World Cup 2023

Max Life Insurance Company Ltd. ("Max Life"/"Company") today announced its association with the International Cricket Council (ICC) as the official Fan Park Partner for the ICC Men's Cricket World Cup 2023. As part of this association, Max Life will sponsor ICC Fan Parks across 10 cities, providing cricket enthusiasts with stadium-like atmosphere at 14 screening locations for 7 matches. 

ICC fan parks are specifically designed to give a stadium-like experience of watching cricket matches together, and provides a holistic space for all to cheer for their favourite teams. In this partnership, Max Life has secured the rights to use ICC CWC Fan Park Logos & Marks in its advertising as the official Fan Park partner, a 5mx5m Experiential Zone for product demonstrations and brand engagement. The sponsorship includes 10 overs of branding time, 10 brand announcements, 5 static banners/boards, among other things. The ICC Fan Park offers kids' play zones, music bands, DJs, and emcees for interactive matches. Committed to ESG values, the park features eco-friendly displays and seating, alongside sustainable practices to minimize emissions and waste.