Mindshare hires Priyadarshi Banerjee as Lead-Content

Mindshare has named Priyadarshi Banerjee as the Principal Partner/Lead-Content+ (Unilever) at Mindshare, GroupM. He announced this update on LinkedIn, expressing his happiness about starting this new role. Prior to joining Mindshare, Banerjee served as the Vice President of Account Management at Kofluence.

Priyanshi A is known as a cross-functional leader with expertise in various areas such as Brand Management, Business Development, Growth Hacking, Content Strategy, Direct-to-Consumer Marketing, and Campaign Management, among others. Throughout his career, he has gained experience working with companies like Neoma Ventures, One Digital Entertainment, and Bennett Coleman and Co. Ltd. (Times Group), showcasing his diverse skill set and professional background.