Mobile Marketing Association announces finalists for 'Smarties India Awards'
The 2012 Smarties™ India Awards Short-list:
1. Brand Awareness
Active Wheel - Hindustan Unilever Limited |
Netcore Solution |
Stop Not Wishes |
Maxus India |
10 Million Ears Refreshed |
Telibrahma |
The 2choco In-App Activity Zone |
Maxus India |
Perfetti Van Melle Stop Not |
Timesmobile |
Smartphone Outsmarted Hero Impulse Launch |
Maxus India |
2. Lead Generation / Direct Response / Conversion
Aircel - Case Of The Rising G, 3G! |
Ad2c India |
Mobilox Enables Saffola To Get Good Conversions On Saffola Heart Age Test |
Mobilox |
IDFC Sales Tablet Web App |
Thmbstrk |
Make A Mobile Move |
Maxus India |
Targeting Roamers Makes The Difference |
Mogae Media |
3. Product / Services Launch
Light Powered Media For Light Powered Watch |
Maxus India |
Antakshari Evolves From Idiot Box To Mobile! |
Maxus India |
Wishful Thinking. Thoughtful Wishes. |
Maxus India |
Blyk On Aircel - India Launch |
Blyk Media |
4. Promotion
Cricket Mohalla |
Affle India |
Vivel Face Wash Presents Mobisur |
Hungama Digital |
5. Relationship Building / CRM
Ford Drive Smart Application |
Mindshare |
Newspaper Calls The Doctor |
Telibrahma Convergent |
Twitter In Rural India |
Maxus India |
Retail Shelf Got Bigger |
Telibrahma Convergent |
Fan Following Is Writing On The Wall |
Telibrahma Convergent |
6. Cross Media Integration
Solving Consumer Problem Can Save An Industry |
Telibrahma Convergent |
Colgate Active Salt Taste Challenge 2012 |
Netcore Solution |
A Platinum Store In Your Magazine |
Maxus India |
Retail Shelf Got Bigger |
Telibrahma Convergent |
7. Messaging and Voice – e.g. SMS, Apps Messaging, IVR, CRBTs, and others
Interactive Video SMS Campaign Targeting Youth |
Maxus India |
The Largest Indian PULL Medium For Masses |
Maxus India |
Nokia Mobile Antakshari: India, Don't Just Watch It , Play It ! |
Maxus India |
CRBT’s New Avatar: PRBT |
Maxus India |
8. Mobile App
Ford Drive Smart Application |
Mindshare |
Dance India Dance Mobile App To Extend A 1hr Show Format On TV To A 7-Day Format On Mobile |
Mobilox |
IBM - CMO App |
Mindshare |
In-App Advertising (Mobile App) |
Indiagames Ltd |
9. Mobile Website
Mahindra Group Corporate Mobile Site |
Thmbstrk |
Hum Mein Hai Hero |
Maxus India |
Dial A Website |
Maxus India |
Adidas Cricket - The Site With A Skin! |
Ad2c India |
10. Innovation
Building Meaningful Interactivity Using Free Miss Call For Zee |
Mobilox |
Active Wheel Mobile Marketing Campaign |
Netcore Solution |
Light Powered Media For Light Powered Watch |
Maxus India |
CRBT’s New Avatar: PRBT |
Maxus India |
Vserv.Mobi |
Vserv.Mobi |
Antakshari: Mobile Stealing The Show From TV...& Spends Too |
Maxus India |
11. Location-Based
10 Million Ears Refreshed |
TELiBrahma Convergent |
India’s 1st Location Based Mobile Couponing System |
Mogae Media |
Fan Following Is Writing On The Wall |
Telibrahma Convergent |
12. Video / Rich Media
KF Book Cricket On Mobile |
Mindshare |
Countering Big Screens With A BIGGER Screen! |
Maxus India |
Smart Phone Outsmarted, Hero Impulse Launch |
Maxus India |
Samsung Omnia W - Story Of Mohammad & The Mountain |
Ad2c India |
Industry Awards
The Industry Awards represent the most outstanding companies in the mobile marketing industry – all winners will have a direct impact in the growth of the industry.
13. Agency of the Year in Mobile – TBA
14. Mobile Campaign of the Year - TBA
15. Publisher / Media Company of the Year in Mobile finalists:
Vserv.Mobi |
Vserv.Mobi |
Affle - Demystifying Mobile Advertising For Marketers |
Affle India |
Blyk On Aircel - Youth Mobile Magazine |
Blyk Media |
The winners will be announced at The Smarties™ India 2012 Awards ceremony on September 21, 2012, at The Leela Kempinski, Gurgaon from 7.30 pm onwards.
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