MSLGROUP India expands growth strategy; Unveils new flagship office in Mumbai

MSLGROUP India, Publicis Groupe’s flagship strategic communications and engagement company, today announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world’s fastest growing economies. MSLGROUP India is the nation’s largest PR and social media network, made up of three leading national agencies – Hanmer MSL, 20:20 MSL and 2020Social – as well as a specialty content and creative unit, MSLGROUP CREATIVE+.

 

The communications industry in India faces many challenges. As MSLGROUP documented in its January 2012 report, ‘Understanding the Public Relations Industry in India: Challenges, Opportunities and 2012 Outlook’, there is a need for agencies, clients, media and communications professionals to work together for the industry’s development. Too often, the talent shortage, inadequate funding by clients or lack of professional standards holds back the industry. These issues are common in fast-growth markets, where the communications industry is nascent, but its challenges must be addressed nonetheless.

 

Already in 2012, MSLGROUP India teams have established a strong track record of growth and delivering results for clients. This included Hanmer MSL being named ‘PR Agency of the Year’ by the PR Council of India, diverse client assignment expansions – including Volkswagen, United Technologies and World Gold Council – and expanded teams and a suite of strategic communications services in social media, employee engagement, financial and investor communications, and corporate affairs. MSLGROUP agencies also cemented their reputation as industry thought leaders, releasing more than eight executive reports on the Indian market, the most recent being the ‘2012 India Bloggers Mindset’ (August 2012) and the ‘Impact of India’s Potential Drought on FMCG Firms’ (September 2012).

 

With the announcement of today’s expanded MSLGROUP India growth plans and renewed commitment to development, MSLGROUP aims to build upon its track record of offering global, regional and local corporations and organisations industry-leading communications solutions. By combining more than 22 years of local India experience and communications innovation with MSLGROUP’s and Publicis Groupe’s global expertise, our teams are poised to offer a best-in-class mix of communications solutions.