Percept partners with IFFI; Aims to make it the "Cannes of Asia'

Global Entertainment Media and Communications conglomerate, Percept, and IFFI have collaborated to execute the 42nd International Film Festival of India. The 2011 edition of the Star studded event kicked off 11 day extravaganza with Shah Rukh Khan at the Ravindra Bhavan auditorium in Margao, Goa on November 23, 2011.

The festival, which will screen more than 150 movies from 65 countries, and will have special Master Classes held by veteran film personalities including Milcho Manchevski, Hugh Welchman and Laurence Kardish. Percept will help showcase a first of its kind package of 3D and animation movies; a Retrospective of Luc Besson and Phil Noyce; a special package on "Soccer in Cinema"; country focus on the U.S; screening of Russian classics and more. More than 10,000 delegates from across the globe are participating at IFFI 2011.

Keeping true to its theme of "Vasudhaiva Kutumbakam', which translates to "The Whole World is One Family', Percept will bring global trends to India while showcasing the vast variety of domestic cinema. Percept had previously put Goa on a global map with its successful properties like Sunburn, Goa Super Sixes and World Gaming Festival, and is now working closely with the Goa Government to get recognition for IFFI and the Indian cinema business. Percept's network of artists and performers will also attend the event to further increase awareness and stress importance on Indian cinema as serious business.

Speaking about Percept's association with IFFI, Harindra Singh, Vice Chairman and Managing Director, Percept Limited said, "Percept is very excited about managing the 42nd edition of the International Film Festival of India (IFFI) in Goa given our long and successful association with this beautiful state. Our immense expertise in the arena of entertainment, media and brand building over the past three decades make us the perfect partner to help position IFFI as the ultimate meeting point for international film makers and people from the business of film making. Percept has taken on the responsibility of projecting IFFI as one of the most compelling and engaging film festivals that will be recognized globally both in terms of content and glamour, and over a period of time positioning IFFI as the "Cannes of Asia". The media focus will help to further position Goa as a destination of choice for entertainment, lifestyle, creativity, fun and business."

"Internationally, the world of cinema is huge. Today, the technology is so rapid that films are being made on cell phones. So, one has to be very careful while designing a film festival ' to decide what elements you would like to have, what kind of films & technology you'd like to have, and how it would add value to your audience and delegates. The 42nd edition of IFFI will serve as a one-stop-shop for cultural exchange between filmmakers, artists and cinema experts and facilitate good business prospects," said Shankar Mohan, Director, IFFI.

Percept's immense understanding of the Entertainment, Media and Communications industry will certainly make IFFI one of the most recognized Film Festivals on the international arena.