Phive Rivers' Mancrafted Campaign shines at International Photography Awards 2014

Phive Rivers, an accessories brand offering a wide collection of high fashion handbags for women has been recently mentioned at the International Photography Awards 2014 for its ‘Mancrafted Campaign’. Sensuously shot by ace photographer Amit Dey, the campaign is envisioned by Hakuhodo Percept, New Delhi.

An international brand that believes in setting trends with its distinct designs, the Phive Rivers brand is inspired from fashion ramps across the world. Taking eclectic indulgence to the masses, the brand has announced its first campaign in India- ‘Mancrafted’ that focuses on the idea that the men create every signature piece of beautiful handbags that bears the Phive Rivers badge. Creating a buzz in the market and across advertising circles, Amit Dey- the man behind the photography of the campaign was awarded Honourable Mention in Advertising - Fashion Category in the 2014 International Photography Awards (IPA) Competition.

Hakuhodo Percept created the campaign wherein the award-winning agency was briefed to create a premium and absolutely exclusive imagery for the brand that stands true to its very core and delivers on the promises made to its customers. The Hakuhodo Percept team comprises talented professionals like Elvis Sequiera - COO, Sabuj Sengupta- Executive Creative Director, Pankaj Kumar - Associate Creative Director/Art Director, Ashish Arora- Digital Artist/Retoucher, Tripti Kakkar- Copywriter/Group Head Copy, Vidisha Mathpal- Sr. Visualizer, Rahul Kumar- Graphic Designer, Joshua Moraes- Junior copywriter and the photographer Amit Dey.

Mohit Gill, Commercial Director, India Operations, Phive Rivers says, “The most important thing about Phive Rivers is that each one of the creative items is handcrafted. Thus, to bring forth the concept to eclectic buyers, the idea was designed to showcase a glimpse of a factory scene, where five men sit across a table and create each bag with passion and experience. It is the same process that we have glorified and romanticized in our ads. The USP of the campaign is how these men use their sinewy hands to create every Phive Rivers bag with complete dedication. The idea was to successfully highlight the best and biggest feature of our bags - craftsmanship, through exclusive and refreshing visuals. Our target group being women, the sensuous portrayal in the ads was aimed to grab immediate attention in the leading women magazines and associate the brand with passionate handcraft.”

Photographer Amit Dey says, “I am doubly ecstatic to receive an Honourable Mention in International Photography Awards (IPA) 2014, along with Phive Rivers being mentioned at the International Photography Awards 2014 for its ‘Mancrafted Campaign’. By collaborating with like-minded people I have been able to achieve the objective of the campaign which was to reach out to the target group through the sensuous portrayal and display the passion and dedication behind the success of the brand- Phive Rivers.”