PUSH Integrated Comm bags Yes Mart

Push Integrated Communications Private Limited has been handed over the creative and communication strategy development for Yes Mart, an Electronics and White goods giant in Hyderabad owned by RamaKrishna Teletronics. The communication budget allotted for the brand is approximately 5 crores. This is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.

RamaKrishna Teletronics is a 200 crore company and will launch 8 Yes Mart showrooms across Hyderabad by March 2013. The first showroom will be inaugurated in December 2012. All 8 showrooms across Hyderabad will be company owned and company operated. RamaKrishna Teletronics plans to expand its footprint to 100 franchised showrooms across Andhra Pradesh in 6 months from the launch of Yes Mart.

Speaking about the new win V.A.Shrikumar, MD & CEO, Push Integrated Communications said, “Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.

“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals”, said Ravi Kumar Vemula, MD, Ramakrishna Teletronics.