Radio City Music Fest – 'Desi Vibe' strikes a chord with 8 artists

 Radio City, India's leading radio network, is set to enchant music lovers with the launch of Radio City Music Fest – Desi Vibe. The show features a stellar line up of 8 prominent artists across different genres, this musical extravaganza assures to be a soul-stirring experience for listeners nationwide. 

The impressive roster of artists for Music Fest Chapter 1 comprised of music maestros such as Ankit Tiwari, Stebin Ben, Akhil Sachdeva, and Meet Bros. This time, as well, renowned artists like Rabbi Shergill, Maame Khan, Indian Ocean, Hari & Sukkhmani, and Bismil, among others will feature for another electrifying edition. Each artist brings a unique taste to the concert, showcasing the rich landscape of Indian music.

The Radio City Music Fest – Desi Vibe concert series is not just a one-time event, it’s a nine-week musical journey. Every Friday, from 8 to 9 pm, listeners can tune in to Radio City across all Hindi-speaking markets to witness a featured artist sharing their stories, anecdotes, and performing their best hits.

Mr. Ashit Kukian, CEO of Radio City, unveiled the grandeur of the Radio City Music Fest – Desi Vibe concert series. In his symphony of words, he declared, "Radio City, forever the trailblazer in championing India's rich musical diversity, is set to ignite a revolution with the launch of Radio City Music Fest – Desi Vibe. Our mission is to craft an unparalleled auditory adventure, weaving an intricate connection between our selective listeners and the music composers. With this legendary lineup and our cutting-edge digital series, we're about to put unforgettable tunes into the hearts and minds of our listeners.”

Rabbi Shergill, well-known Indian musician, and artist, said, “This initiative not only showcases Radio City's commitment to providing quality entertainment but also highlights its dedication to promoting the rich heritage of Indian music. As the concert series unfolds, it is poised to become a cultural phenomenon, captivating audiences and leaving a lasting impact on the Indian music landscape. Radio City Music Fest – Desi Vibe promises to be a memorable journey through the heart and soul of Indian music.”

Indian Ocean band, pioneers of the fusion rock genre in India, mentioned, "As we embark on this musical journey with Radio City, we anticipate a wave of connection with our audience. Music transcends boundaries, and Radio City Music Fest - Desi Vibe is a testament to that."

Get ready for a soulful music journey as Radio City unveils an exclusive 10-minute web series for every artist featured in this year's Music Fest. Also, for an insider's view into the personal and professional realms of your favourite musicians. These digital gems will serve as your backstage pass to the heart and soul of their journeys, featuring exciting interviews, behind-the-scenes magic, and even a sneak peek into their creative process. Every week, Radio City presents exclusive and exciting episodes on their social media platforms. It's not just a festival; it's a personal rendezvous with the music legends you adore, adding an extra layer of enthusiasm to the experience.

About Radio City

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 52, 2022). Radio City Delhi ranks #3 with 11.7% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 52, 2022).