Reliance Media World Ltd promotes Raavan

As Bollywood's most celebrated couple come together in a movie that is expected to raise the temperature RMWL's radio arm BIG FM, the events division of its experiential marketing arm BIG Live and its mobile and online solutions division BIG Digital, come together to ensure the film reaches out to the nation through extremely innovative, novel and highly interactive offerings.

The promotions which have already begun are spread across 36 Hindi speaking markets and 2 markets will happen across the 36 HSM's and 2 markets in Tamil Nadu ensuring the best spread and reach.

On 92.7 BIG FM, the inner Ram or Raavan of the audiences will be reveled on 92.7 BIG FM, through the contest "Aander ka Raavan', where listeners will get an opportunity to recommend friends and family whom they believe are the biggest Raavan's in their lives, attributed to a certain trait which could range from laziness to a bad temper and more. Listeners will be encouraged to share unusual real life instances about their friends' these instances would bring forth their inner Ram or Raavan.

During the contest each person's story will be played daily and the top 5 stories from across the 36 HSM as well as Chennai

In ensuring an integrated offering, BIG Digital will promote the movie with mobile SMS promotions and branding on video web pages of BIG FM along with banners on BIG FM homepage and picture and video uploads of the stars on social community sites.