Rewind 2023: Industry has undergone a holistic revamp - Angad Singh Manchanda

Angad Singh Manchanda, Co-founder and CEO, Chimp&z, writes about the transformation seen in the digital marketing front in 2023, marking a dynamic shift in marketing trends. He also highlights how technology emerged as a game-changer this year.

Industry has undergone a holistic revamp

Marking a dynamic shift in marketing trends, 2023 has witnessed a complete transformation in the digital marketing front. With much anticipated augmented reality and social commerce to purpose-driven content, the industry has undergone a holistic revamp. Authentic storytelling has rightfully claimed the spotlight, placing a strong emphasis on forging genuine emotional connections with consumers.

Technology – the game-changer

The fusion of personalisation and technology emerged as a game-changer, reshaping our online experiences. Adding to our learning journey were new trends like Generative AI, Machine Learning, Customer Data Platforms, and Voice Search. Artificial Intelligence (AI) strategies gained substantial momentum, enhancing the intelligence behind digital experiences.

Privacy rules became a prominent point of discussion showing the industry’s dedication to responsible practices. CGI trends, including Augmented and Virtual Reality, alongside the widely embraced generative AI, prominently graced the stage. Each of these trends ignited curiosity among marketing professionals, providing us with powerful tools to weave compelling stories.

Pushing boundaries, igniting creativity

We’ve discovered that fostering a curious mindset, coupled with courage and a commitment to authenticity allows us to actively participate in shaping the future of digital marketing. Here’s to a year that not only pushed boundaries, but also ignited creativity.