Roastea takes flight by launching second outlet at Ahmedabad Airport

Roastea, India’s omnichannel beverage brand, has announced the successful launch of its second Roastea outlet at the T1 Domestic Departure of the Sardar Vallabhbhai Patel International Airport in Ahmedabad. Building on the success of their first kiosk established in 2021, this new, larger space offers an even wider range of food and beverages to cater to the growing demand for travellers.

 In the last 12 months, Roastea’s first outlet at T1 in Ahmedabad served approximately 220,000 number of costumers. Samosas, Sandwiches & Muffins were the top three favourite snacks the travellers preferred and amongst beverages Kadak Adrak Chai, Cappuccino & Belgian Mocha Java were the three most populate to-go choices in 2023. Additional, in the second kiosk the food and beverages options have increased by 300x with more of Roastea’s most sort after delicacies like Croissants, Burgers, Pizzas, a Huge Range of Cold Frappes & Desserts.

 In 2024, Roastea plans to establish a total of 25 new outlets across Bangalore, Mumbai, Delhi – NCR in highstreets, Airports and Malls. Currently, Roastea has 14 outlets across Ahmedabad, Bengaluru and Mangalore.

Commenting on the launch, Chaitanya Bhamidipaty, Co-founder, Roastea, said, “We are thrilled to expand our presence at Ahmedabad Airport with the launch of our second Roastea kiosk. Airports, malls, and highway plazas are perfect locations for our kiosk, as it caters to busy individuals seeking quality refreshments. The new outlet will offer an even more diverse selection of our signature coffees, artisanal teas, and gourmet delicacies, ensuring a delightful experience for every traveller respite for those on the move."

 Roastea envisions these conveniently located kiosks becoming a reliable source of high-quality food and beverage options for travellers across India, allowing them to savour the Roastea experience no matter their destination.

“Travellers often spend considerable time waiting in airports due to layovers, delays, or early arrivals. We would like to provide them with comfort through our unique combination of premium offerings, diverse menu, and efficient service.” Chaitanya added.

 Airports offer the perfect blend of factors for Roastea’s strategic expansion.  Several factors, including the high footfall and diverse audience provide the opportunity to enhance brand visibility and credibility in a high-traffic location. The "captive audience" which includes travellers from business professionals to families, with waiting times due to delayed or early flights present an ideal opportunity to provide premium food and beverages. This 100 sq. ft. space has over 100+ beverages and 50+ snacks, which caters to over 8000 passengers showcasing their efficient brick-and-mortar model.