SAB Ke Anokhe Awards second edition to go on air this August 31st

It’s that time of the year when every Indian talks about polling and voting. Well, we bring to you Saal Ka Sabse Anokha Election where you’ll witness an extensive election campaign. And we aren’t talking about something dull and serious! Boasting of fun, good-spirited competition and joyful camaraderie, all SAB TV shows will make for a political party, complete with an election agenda, flags, badges and slogans! And all this is for the grand preparations of SAB Ke Anokhe Awards!

SAB Ke Anokhe Awards, a magnificent awards show that celebrates and honours in-house talent opens a gateway to unlimited entertainment for the viewers! So what is it that makes SAB Ke Anokhe Awards so anokha this year? Well, each show will make up for an electoral party such as Taarakji Ki Party, Chidiya Ghar Party, Balveer Party, Jeannie-Juju Party and much loved artists will be seen rallying for public votes to garner viewers support!

Iss saal ka sabse anokha election will have  public voting categories for SAB Ke Anokhe Awards - ‘Sab se Anokha Prani’category has Maindak, Billu, Mama and Chintu as nominees, ‘Sab se Anokhi Jodi’category has Jetha & Daya, Vicky & Jeannie, Ghotak & Koel, Indumati & Mukundi and Mayuri & Gaumukh as nominees, ‘Sab se Anokha Musibat 

So there are ample of selection options for this unique election! The viewers can gear up to vote for their favourite stars and make them win awards!

This edition of SAB Ke Anokhe Awards will bring the world of laughter to your homes with delightful acts, high octave performances by SAB TV artists who exhibit talent par excellence! Amongst other much-loved actors, chirpy Daya Ben, dabbang Inspector Kavita Kaushik, witty Jethalal and hilarious Gadha Prasad will entertin the audiences.

Mr. Anooj Kapoor, EVP & Business Head, SAB TV said “Keeping to our promise of offering innovative content to our viewers we have designed a unique election campaign that will enable SAB TV artists to engage with the viewers and bring them even more closer to the brand. The same will be culminated with a spectacular onground event.”

The channel has roped in Rin as the presenting sponsor of the show, while Cadbury 5 Star is the powered by sponsor. The associated sponsors that have come on board for SAB Ke Anokhe Awards include Kotak Mahindra, Asian Paints and Badshah Masaley.

SAB TV is promoting SAB Ke Anokhe Awards across medias like TV and outdoor. It’s been promoted largely in Hindi speaking markets and also the channel has blocked around 10,000 ad spots, not only on the channels of MSM but also outside the network to promote the second edition of SAB Ke Anokhe Awards show. The award show is being promoted in 40 cities with almost 600 hoardings.

Produced by Optimystix Productions, SAB Ke Anokhe Awards will have 26 unique categories, out of which 5 category winners will be decided by audience voting, giving them an absolute opportunity to support their much loved SAB TV stars!

‘Saal ka sabse anokha election’ campaign began on August 1st onwards having favourite SAB TV stars who’ll be voted according to audience decision, as the results will be out soon, it's time for us to wait and watch for the winners.