Shakira joins 9XM Dudes for "Waka Waka'

Sony Music Entertainment has teamed up with India's popular music destination ' 9XM, for a music integration between FIFA World Cup's official anthem ' "WAKA WAKA (This Time for Africa)' and 9XM's football anthem featuring the animated characters. WAKA WAKA is a track from the album - "LISTEN Up!' which is The Official FIFA World Cup Album release by Sony Music

Commenting on the initiative, Amar Tidke, Head of Programming, 9XM, says, "We are thrilled to team up with Sony Music Entertainment to promote FIFA World Cup's official anthem. It's an honour to have our animated characters join hands with global superstar Shakira. We are confident that viewers will love "Waka Waka ' 9XM Special' which celebrates the premier international football tournament."