ShemarooMe OTT partners with 6 int’l telecos for global expansion

Continuing its dynamic expansion in the global telco, ISP (Internet Service Provider), and OEM (Original Equipment Manufacturer) landscape, Shemaroo Entertainment, one of India’s leading media & entertainment conglomerates, has successfully extended its OTT arm, ShemarooMe, to six additional international telecom operators.

The collaboration with STC, Zain and Batelco in Bahrain, Grameen phone in Bangladesh, XL Axiata in Indonesia and Ooredoo in Oman, facilitated through esteemed DCB (Direct Carrier Billing) partners TIMWETECH, Boost Connect and SLA Digital, signifies yet another noteworthy achievement in Shemaroo’s steadfast dedication to providing seamless and diversified entertainment experiences to global audiences. This partnership will offer customers the option to pay for the subscription of ShemarooMe through their mobile operator’s payment gateway.

This strategic initiative extends the reach of ShemarooMe OTT to a wider demographic, establishing accessibility through around 15 telecom providers spanning key regions such as Southeast Asia, SAARC, and the MENA region. This expansion aligns perfectly with Shemaroo’s overarching vision of transcending entertainment barriers, delivering premium content across borders, and catering to an assorted range of viewer preferences.

“Expanding our content’s reach in the global market remains a point of pride for Shemaroo Entertainment, and our latest collaboration with these esteemed international telecom operators marks a significant stride in that direction,” remarked Arghya Chakravarty, Chief Operating Officer, Shemaroo Entertainment Ltd. 

“We are dedicated to breaking down barriers and making our diverse content accessible to audiences worldwide. This association underscores our commitment to enhancing the entertainment experience of viewers across different geographies, bringing them closer to the rich tapestry of Indian content through ShemarooMe OTT. We look forward to forging more such partnerships and continuing our journey of global expansion,” he added.

With the current integration and plans to further integrate ShemarooMe OTT with around 15 more telecom operators within the current financial year, Shemaroo is poised to solidify its standing as a global entertainment leader, embracing technological advancements and delivering captivating content to audiences worldwide.

ShemarooMe OTT app is available in more than 150 countries globally and offers an enormous library of 7,000+ hours of content across Bollywood, regional, devotional and kids genres in Hindi, Gujarati, Marathi and Punjabi languages.