Sleepyhead, a leading D2C lifestyle and innovative sleep solutions brand

Sleepyhead, a leading D2C lifestyle and innovative sleep solutions brand, is proud to announce the grand opening of its first offline retail store in India. Launched in Banaswadi, Karnataka, this move marks a significant milestone for the e-commerce brand Sleepyhead as it expands its presence into brick-and-mortar retail, providing customers with a hands-on experience of its wide range of products.

Recognizing the significance of providing consumers with personalized shopping experiences, Sleepyhead has broadened their footprint by venturing into offline retail spaces. This move is geared towards embracing the importance of building a deeper connection with customers and catering to those who value physical interaction with products before committing to a purchase. By extending its reach to offline stores, Sleepyhead aims to engage with a wider audience and cultivate trust among consumers. The unveiling of the new store reinforces Sleepyhead's commitment to delivering top-notch sleep products while fortifying its position within the retail realm. 

Banaswadi was specifically chosen as the location for the brand’s first store for its dynamic demographic profile, bustling urban atmosphere, and thriving residential community. The vibrant energy and diverse population of the region perfectly align with Sleepyhead's brand ethos and target audience, making it an ideal setting to introduce innovative sleep solutions to the market.

The new store aims to provide a welcoming environment where consumers can explore Sleepyhead's range of sleep products, including mattresses, pillows, bedding accessories, as well as a stylish collection of sofas, recliners, and storage solutions for living spaces. With a focus on experiential shopping, the store offers a cozy atmosphere, interactive displays, and personalized assistance from sleep experts, alongside exclusive promotions and events. Consumers can discover a variety of options to suit their sleep needs and lifestyle preferences.

Speaking on the development,  Sridhar Balakrishnan – CEO, Duroflex Group said, “Our venture into offline segment with our first store marks a big move in Sleepyhead’s brand journey. While e-commerce has been instrumental in reaching our consumers, comprising primarily the youth nationwide, our brick-and-mortar presence offers a unique opportunity for them to directly engage with our brand. This expansion not only strengthens our brand's visibility and accessibility but also opens up new avenues for business and growth. By combining the convenience of online shopping with the tactile experience of in-store browsing, we aim to provide our customers with a truly immersive shopping experience, ensuring that they find the perfect sleep solution tailored to their needs.”

Sleepyhead has plans to further expand their footprints across the country and provide unique retail experiences to the consumer. The brand endeavours to provide consumers with more convenient and cutting-edge range of sleep solutions by enriching their shopping experience.