Sony Six acquires broadcasting rights for RAM SLAM T20 Challenge 2014

SONY SIX and Cricket South Africa (CSA) have announced that SONY SIX has acquired the broadcasting rights of the exciting RAM SLAM T20 Challenge for the 2014 – 15 South African cricket season for the Indian sub-continent.

This deal means that the RAM SLAM gets televised globally for the second season, following last season’s introduction to the rest of the world.

The competition starts on Sunday, 02 November with the final scheduled for 12 December.

This new generation cricketing format has added a new dimension to South African cricket, with each fast and furious action-packed match lasting little over three hours. The RAM SLAM T20 Challenge Series has transformed the game of cricket in South Africa as profoundly as the one-day format did more than three decades ago.

Speaking on the acquisition of the sport, Prasana Krishnan, Business Head, SONY SIX, said: ‘‘This exciting property adds a bold and new dimension to our existing array of sports properties. Not only does the tournament attract and feature star quality players but also provides hard-hitting, fast-paced cricket action, which is the ideal mix of sporting spectacle to satiate any cricket fan.  With the acquisition of the rights, we truly believe we are heading in the right direction in establishing our foothold in providing entertaining sporting content, which is what today’s viewers across demographics are truly looking for.”

CSA Chief Executive, Haroon Lorgat, commented: “We welcome Sony SIX as a new CSA partner and congratulate them on their acquisition of the broadcasting rights for the RAM SLAM T20 Challenge.

“South African cricket is currently riding the crest of a wave with our national team, the Proteas, being ranked No. 1 in both Test match and ODI cricket. Our domestic Franchise cricket ranks among the best domestic competitions in the world and the presence of our Proteas plus a galaxy of international stars will add further gloss to a great competition.”

Fans attending televised matches will have a golden opportunity to share in a Million Rand’s prize money. RAM hand to hand couriers have put up this exciting fan incentive where fans taking a clean one handed catch will be eligible for this awesome prize.

Protea players will also be available towards the latter end of the competition upon their return from Australia.

The action gets underway on Sunday 2nd November 2014 at the Bidvest Wanderers Stadium, Johannesburg with a clash between the KINGHTS and WARRIORS at 01.30 PM on SIX HD. Over the following month till December 12, 2014 South Africa's finest cricketers will thrill and excite cricket lovers around the world as the next best T20 series will be elevated to a new level on the global entertainment scene.