Span bags advertising mandate for Shipping Ministry's Sagarmala project

Span Communications has been assigned the advertising mandate for Sagarmala Project – a Narendra Modi Government project aimed at promoting port-led development in the country by harnessing India’s 7,500 km long coastline, 14,500 km of potentially navigable waterways and strategic location on key international maritime trade routes.The Government’s ambitious Sagarmala project expects an investment of Rs 12 lakh crore in the coming years. 

Commenting on the win, Naresh Khetrapal, Founder and CEO, Span Communications, said, “It’s a proud moment for Span Communications to be associated with the Ministry of Shipping, Government of India and I believe that Sagarmala can change the fortune of the nation for years to come and as an agency, we feel proud to become the creative and marketing backbone of this incredible opportunity.” 

As part of its plan, Span Communications as an agency has mapped an ambitious promotional plan to highlight the various facets, sub-projects, forecasts and achievements of this mega undertaking. This would involve 360-degree media verticals, including Television, Radio, Digital, Print and Outdoor.