Supradyn initiates campaign ‘One Nation 100% Nutrition’

In a strategic move to address the widespread issue of micronutrient deficiency, multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division in India has joined forces with NDTV, aligning with Bayer's overarching mission of 'Health for All, Hunger for None.' This groundbreaking initiative named ‘One Nation 100% Nutrition’ aims to create widespread awareness about the importance of complete nutrition and empower individuals to take charge of their health.

The centerpiece of this initiative is the #SupradynHealthPledge, a 28-day commitment to achieving optimal nutrition through a combination of healthy eating and daily supplementation. Supradyn encourages individuals to embark on this transformative journey towards 100% full living, reinforcing the belief that good health is the foundation for a fulfilling life.

The campaign doesn't stop at personal commitment alone; it also invites participants to explore a panel discussion hosted on the campaign website. The panel, featuring experts and influencers, delves into the nuances of nutrition, sharing valuable insights and practical tips for a healthier lifestyle.

“We are thrilled to embark on this journey and bring attention to the critical issue of micronutrient deficiency. The #SupradynHealthPledge is not just a campaign; it's a movement towards better health and vitality for everyone. We believe that by encouraging people to adopt a holistic approach to nutrition, we can contribute towards moving every single Indian towards the goal of 100% nutrition," said Sandeep Verma, Country Head, India, Bayer Consumer Health Division.

Dr. Ishi Khosla, Founder and Clinical Nutritionist, Centre for Dietary Counselling, emphasized the severity of the issue, “In India, 50 to 60% of women and children suffer from anemia, often linked to micronutrient deficiencies and inflammation—a starting point for many diseases. A key solution lies in a good diet, essential for overall health. Mental well-being is also vital, as it contributes to a healthy gut. A straightforward strategy involves simple lifestyle changes and necessary supplements to address these health issues.”

Former Captain of the Indian Women’s Cricket Team, Mithali Raj, shared her insights, stating, “Having adequate nutrition in your diet and maintaining a proper balance are crucial. It is important to invest time in selecting supplements wisely because everyone's bodies are different. Consistency is key, as it helps us establish a strong connection between mind and body.”

Gaurav Dewani, Head - Special Projects, NDTV added, “We at NDTV are proud to partner with Supradyn, a pioneering force in addressing the critical issue of micronutrient deficiency. Together, we are committed to bridging the gap in nutrition accessibility, ensuring individuals receive up to 100% of their required micronutrients. Through this collaboration, we aim to empower our viewers with the knowledge and resources necessary to lead healthier, more vibrant lives. Our shared dedication to holistic well-being underscores our mission to make a meaningful impact on India's health and nutrition landscape."

 Supradyn's commitment to health and well-being extends beyond traditional supplement promotion. The initiative aims to reach a wider audience and make a meaningful impact on public health.

To join the movement and take the #SupradynHealthPledge, visit (Link) or scan the QR code. The user-friendly platform offers comprehensive information about the campaign, nutrition tips, and the significance of micronutrients in maintaining overall well-being. Embrace 28 days of complete nutrition and join the conversation on social media using the hashtag #SupradynHealthPledge