Tata, Angel One, Amul Emerge as top 3 most visible brands of IPL

In a fiercely competitive arena of advertising and sponsorship during the Tata IPL 2024, three brands have risen above the rest to claim the spotlight. According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured their positions as the Top 3 most visible and recalled brands of IPL 2024.

With over 200 brands vying for attention amidst the cricketing extravaganza, the competition for viewer mind space was intense. However, Tata, Angel One, and Amul stood out with their impactful campaigns, leveraging both creativity and strategic placement to leave a enduring impression on IPL audiences.

The success of Tata, Angel One, and Amul in securing their positions as the Top 3 most visible and recalled brands of IPL 2024 underscores the effectiveness of their marketing strategies. By understanding and resonating with the pulse of the IPL audience, these brands have demonstrated their ability to leave a lasting impact in a highly competitive environment.

SCORE's comprehensive analysis, which included robust sampling across Metros, Tier 1/2/3 towns, and tracking of over 200 brands throughout the IPL season, revealed that an average of 15 brands were being recalled by viewers across all properties.

The brands' success can be attributed to a combination of factors, including innovative campaigns tailored specifically for the IPL audience, as well as strategic placement across various touchpoints, including player jerseys.