Tata Steel Corporate awards its digital mandate to Hungama Digital

Hungama Digital Services (HDS), a part of WPP worldwide group, will leverage the communication for Tata Steel Corporate across all its digital channels. HDS has been selected following a multi-agency pitch as the digital AOR (Agency on Record) due to its strong digital and creative acumen. 

Tata Steel Corporate is gearing up to make all their digital platforms – website, mobile application, and social media – more robust and engaging in order to achieve an upswing in brand interactions and overall reach. 

Commenting on the win, Carlton D’Silva, CEO and CCO, Hungama Digital Services, said, “Tata Steel Corporate giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire HDS family. To be associated with the world’s second-most geographically-diversified steel producer, operating in 26 countries and having a commercial presence in over 50 countries, in itself is an immense learning opportunity for us and we are all set to deliver clutter breaking ideas with progressive communication.”