The core of our agency is that we believe in synergy: PRtainment's Nidhi Sabbarwal

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges, moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.

In conversation with Adgully, Nidhi Sabbarwal, Co-founder & Director, PRtainment Media & Communications, speaks at length about the core values of PRtainment, how PR agencies can create positive relationships with clients and the media, latest trends and changes in the PR and media landscape, and more.

How would you describe the core values and vision of PRtainment Media & Communications?

We follow a creative and unique way to create public relations campaigns. We try to come up with new and innovative ideas every time to make our client stand out in this fiercely competitive realm of the media market. The core of our agency is that we believe in synergy, that is, working together and combining different strategies such as PR, social media, brand marketing, and creative consulting to make our campaigns stand, rule and leave its impact as much as possible.

Further, we are committed to deliver the foremost service and remarkable results to our clients as our primary objective is to turn the clients’ dreams into reality by extending our service that helps them to gain visibility and achieve their goals.

Overall, we are driven by our commitment to innovation, synergy, market understanding, excellence, and a client-centric approach, which sets us apart as a top PR agency in the Delhi NCR region.

What sets PRtainment apart from other PR agencies in the industry? Could you share some successful PR campaigns or projects that you have worked on?

PRtainment differentiates itself from other PR agencies through its visionary thinking and innovative approach towards public relations. In addition, we utilise podcasts to effectively tell captivating stories. We also make use of Instagram Live and Reels for engaging and dynamic interactions.

Furthermore, cross promotions play a vital role in improving our clients’ visibility by partnering with others and collaborating enabling them to reach a wider audience across different platforms. Our in-depth understanding of the market allows us to consistently stay ahead of the curve, which enables us to adapt our PR strategies in order to effectively resonate with the target audience.

None of these accomplishments would be possible without our team of dedicated professionals, who possess extensive knowledge in public relations, marketing, and branding. Their expertise enables us to consistently deliver exceptional results.

One notable achievement was our successful Bloggers Meet and Greet campaign for Pansari Group during Diwali. This event brought together bloggers and celebrities to promote Pansari Group’s healthy snacks gift hamper, resulting in increased sales and enhanced brand presence for our client.

India Runway Week: We managed all the guest listings for the fashion week, and it went so well, the brand got really good media mileage.

Happier & Gubb Celebrity associations: We did a gifting campaign for Happier & Gubb, which resulted in brand presence and the celebs actually got to know how good the products were.

Gargee Designers Kapaas Kawach Campaign (That was even covered by Forbes): We were the first ones during the lockdown to organise a mask campaign by sending them to celebs, which gave the brand huge mileage and the brand made sales just by selling the masks, which also got covered in Forbes India.

How do you approach creating and maintaining positive relationships with clients and the media?

Being a founder and also a part of the working team , I always believe in building strong and friendly relationships with our clients and the media. We initiate by listening carefully to our clients’ needs and goals, so we can understand their vision and create strategies tailored just for them. When it comes to the media, we know how important it is to treat them with respect and professionalism.

Further, the team makes an effort to connect with journalists and influencers by giving them valuable and timely information. We always meet their deadlines and offer interesting and unique story ideas. Being a reliable resource for the media, we help them with our work and give them access to our clients when it is suitable. Our main values are honesty, being responsive, and making sure our clients succeed while maintaining positive relationships with the media.

In today’s fast-paced digital world, what strategies do you employ to effectively engage with audiences and maintain a strong online presence?

Running PR agencies over the years requires implementing various strategies to engage with the audience. Personally, I find that crafting interesting posts, fostering conversations, and incorporating interactive features make social media more engaging. Additionally, utilising visual storytelling, collaborating with influencers, live streaming events, and promptly responding to comments and messages can effectively captivate the target audience. Furthermore, analysing data helps refine strategies and create compelling content that resonates with people.

They utilise different social media platforms to establish connections with their audience and foster meaningful discussions. Through active listening, prompt responses to comments and messages, and sharing valuable insights, the primary objective is to cultivate a community of engaged followers. In addition, we collaborate with influencers and experts in our industry to reach a wider audience and gain credibility among their followers.

Furthermore, we regularly analyse data to understand how we are performing online, spot trends, and adjust our strategies accordingly. By staying adaptable and keeping up with the changing digital landscape, we can effectively engage our audience and maintain a strong online presence.

How do you stay updated with the latest trends and changes in the PR and media landscape?

In today’s fast-paced digital world, PRtainment Media & Communications employs effective strategies to engage audiences and maintain a strong online presence. Our priority is creating engaging content that resonates with our target audience, such as interesting articles, captivating visuals, and interactive experiences.

We establish connections with our audience by leveraging social media platforms, fostering meaningful interactions. In addition, collaborating with influencers and industry experts allows us to expand our reach and gain credibility among their followers.

In addition, our team consistently examines data to assess our performance online. This analysis helps us identify emerging trends and make well-informed adjustments to our strategies. By remaining adaptable and responsive, we ensure the delivery of captivating content while maintaining a formidable presence on the Internet.

What are some of the key challenges that you face in the PR industry and how you tackle them?

If you run a company, you’ll meet with a number of challenges and that too if it is PR related. Similarly, we as a player in the PR industry, face various challenges. However, we tackle these obstacles head-on by proactively adapting to the circumstances. One specific challenge revolves around managing client expectations. To address this issue effectively, we prioritise clear and honest communication, ensuring that realistic goals are set and regularly updated on our progress.

Another challenge arises from the need to keep pace with the ever-evolving media landscape. To address this, we make a continuous effort to learn and stay informed about emerging trends and technologies. Moreover, effectively managing crises requires considerable attention. However, we have robust strategies in place to swiftly and transparently respond, safeguarding our clients’ reputations.

By proactively, adapting, and staying informed, PRtainment Media & Communications effectively tackles challenges in the PR industry and achieves positive outcomes for their clients.