The One Show 2024: Leo Burnett, Ogilvy among 28 Finalists from India

The One Club for Creativity has announced the global finalists for The One Show 2024, which include 28 from India. Leading the country is Leo Burnett India Mumbai with 12 finalists, including four each for Lay’s India “Lay’s Smart Farm” and IKEA “Skip Ads That Save Time”. The agency also has two for Lay’s India “The Biochar Project”, and one each for IKEA “Desktop Ads” and Oreo “Oreo #BringBack2011”.

With eight One Show 2024 finalists is Ogilvy India Mumbai, including six for “Megh Santoor” on behalf of Brooke Bond Taj Mahal Tea, and two for Vodafone Idea Ltd. “Vi Human Network Testing Network”.

VML India Mumbai has four finalists, all for The Times of India “#UnplasticIndia”.

The other One Show 2024 finalists from India are Brand David Mumbai with two for Colgate Palmolive India “The Sweet Truth”, and one each for BBDO India Mumbai “Ralco No Pressure Delivery” for Ralson India, and DDB Mudra Group Mumbai “Words Of Pride” on behalf of Disney Star.

This year’s esteemed global jury selected a total of 1,794 finalists from 50 countries. 

Globally, FCB New York leads the world with 50 finalists, including 45 for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA.  “Dreamcaster” is also the entry with the most finalists selections.

All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced on May 16 and celebrated at The One Show 2024 awards ceremony on May 17, 2024 at Cipriani Wall Street in New York during Creative Week.

Now in its 15th year, Creative Week (May 13-17, 2024) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.

Creative Week 2024 includes awards ceremonies for the Young Ones Student Awards on May 13, Type Directors Club TDC70 Best of Discipline winners and exhibition on May 14, ADC 103rd Annual Awards on May 15, and exclusive Executive Creative Summit-New York on May 16.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.