TVS TYRES launches new TVC with Kapil Sharma

TVS TYRES, one of the largest manufacturers & exporters of Two & Three wheeler tyres and Off-Road Tyres in India, today launched its latest Television Commercial with India’s finest standup comedian Kapil Sharma. Combining humour subtly with key attributes of durability, the tvc further strengthens the new brand identity of TVS TYRES.

Kapil Sharma known best for his witty performances is seen bringing 'The Totally Tikau' message strongly yet in a light hearted manner. The TV Campaign is a series of 4 commercials wherein Kapil Sharma is seen giving timely help to people who are stranded before they reach their destination.

On arriving at the destination, Kapil Sharma highlights how important it is to have things or relationships that are long lasting, just like the durable “TVS TYRES with the Eagle Logo” which ensures safe and smooth ride during good or bad times. The message of durability comes out clearly in the new TVC campaign. The brand with this new TVC intends to connect and reach out to the youth by highlighting the message of durability while buying tyres for their two wheelers.

The TV campaign goes live with a set of 4 commercials which have been developed and is spanned across 6 weeks on major television channels .The first two TVCs have been launched on Jan 16^thwhich will be followed by other two TVCs in next few days. Other than TV, the brand is also investing in print, Outdoor and digital media.

Commenting on the new TVC launch Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd, said “With this TVC, we are ushering into a new era. Customer connect has always been our primary motto and we are glad we have Mr. Kapil Sharma to take forward this message with his charm and humour. Durability is the key attribute that we wish to bring out very strongly through the tvc."

Credits

Agency: Redifussion Y & R, Chennai

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