Vi Ads Enables DSP Asset Manager to Target 70k+ Potential Investors

Investing in one’s financial future is a critical decision that requires thoughtful consideration. Mutual Funds are increasingly becoming the preferred investment option in India. Today, people are spoilt for choice when it comes to choosing which mutual fund to invest in.

Vi Ads Vodafone Idea’s AI/ML driven Adtech platform that gives marketers a programmatic media buying solution that is cutting edge and ROI focused. Riding on Vi’s deep data science technology, Vi Ads enables marketers to engage with the operator’s over 225 million subscribers through multiple channels like Vi owned digital media - Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls. One of the key differentiators of Vi Ads is that it is media agnostic and empowers marketers to engage with Vi users on external media channels and publisher partners of Vi Ads. The platform offers a self-serve interface enabling marketers with full control of their campaigns from campaign set up, tracking performance to driving campaign insights. 

Vi Ads’ advertisers are spread across industry segments like BFSI, Travel, FMCG, entertainment, eComm, OEMs, to name a few.

DSP Mutual Funds wanted to create awareness about the company and their Index Fund offerings. With the campaign, DSP Asset Managers hoped to empower individuals to take control of their finances and make informed investment decisions that may pay off in the long run. 

Vi Ads in association with DSP Asset Managers created a well-planned strategy. Realising that building investors trust is crucial for success, they created an awareness campaign promoting clear and relevant information about Index Funds. Through this campaign, Vi Ads reached out to various channels including Vodafone Idea Network’s third-party media using VIL DSP.

Campaign Duration: 6 days

Mr. Yogesh Apte, Manager, E-Business, DSP Asset Managers said, “We at DSP Asset Manager are always seeking for unique and innovative solutions to engage with our customers. Vi Ads platforms not only enabled us to reach the right target audience, build awareness of our products & services but also provide some great insights. We are happy to share that we have received a strong positive traction with the campaign executed via Vi Ads platform.

Nitin Jain, EVP – Marketing, Vi said, “Vi Ads platform offers a comprehensive advertising solution tailored to needs and requirement of our customers. The simple, easy to use and highly efficient solution enables marketers to effectively reach out to the right target group with the most relevant messaging at any given point of time. We are delighted that our solution delivered strong performance to the DSP Asset Managers digital campaign.”

Outcome: 

ï‚· DSP Asset Managers reached 43K new Mutual Fund users

ï‚· Resulted in traffic of 70K+ visitors to DSP’s website

ï‚· The campaign resulted in an impressive visibility with 5M impressions

ï‚· Resulted in a 70 to 80% click to session ratio