Week at a glance: Disney-Reliance merger & IPL; Focus East; Brand journey - Royal Enfield

Shifting tides: The impact of Disney-Reliance merger on IPL advertising landscape

The recent merger between entertainment giants Disney and Reliance is sending seismic ripples through the cricketing world, particularly in India, where cricket is more than just a sport; it's a cultural phenomenon. As the Indian Premier League (IPL) stands at the intersection of sports and entertainment, it finds itself on the cusp of a transformational shift in its advertising landscape.

Josy Paul & Mukta Maheshwari on 9 years of changing mindsets with Ariel #ShareTheLoad

Over the last 9 years, Ariel India, in collaboration with BBDO India, has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. This year, Ariel poses a pertinent question – How strong is your HomeTeam?

Amid poll frenzy, brands are sharpening their strategies to celebrate Poila Boishakh

Over the years, Poila Baishakh has come to be considered as an ideal opportunity for brands to leverage new and innovative festive marketing strategies for establishing stronger and more meaningful relationships with the consumers, reaching newer cohorts, and reinventing their targeting strategy, further strengthening their brand image.

The rise of Reputation Economy: Optimising trust & transparency in the digital world

In today’s digital age, maintaining a positive reputation is crucial for businesses across all industries. From managing online reviews to navigating social media controversies, reputation management has become a cornerstone of digital success.

How Valueleaf is pioneering the engagement of high-intent audiences

In conversation with Adgully, Chandrashekhar Naik, Senior Vice-President, Valueleaf Group, underscores the pivotal shift towards intent-driven performance marketing in the digital realm. Distinguishing it from traditional marketing, Naik emphasizes that performance marketing operates at the consideration level, enabling brands to target consumers based on specific intent and interests.

Arvind RP on McDonald’s Anime strategy to woo GenZ

On April 5, McDonald’s (West & South) ventured into the captivating world of Anime culture, reimagining its renowned Linking Road outlet in Bandra, Mumbai, as WcDonald’s. Talking about the recent store revamp, Arvind RP, Chief Marketing Officer, McDonald’s India (W&S), told Adgully that this is one of the very few stores globally that has been completely revamped.

How Joy Personal Care is driving women’s empowerment in sports and society

Joy Personal Care, a brand renowned for its commitment to inclusivity, partnered with Gujarat Giants in the Women’s Premier League series. Poulomi Roy, Chief Marketing Officer, Joy Personal Care (RSH Global), sheds light on the motivations behind this strategic partnership and the brand’s commitment to women’s empowerment.

Jigar Shah & Keerthana Ramakrishnan decode 82°E’s marketing strategy

In an exclusive interview with Adgully, Jigar Shah, Co-founder, and Keerthana Ramakrishnan, Chief Marketing Officer of 82°E, delve into the essence of the premium beauty brand. They unveil its latest range of body care products and elaborate on the unique “drop strategy' – a monthly release of a new product. They shed light on Deepika Padukone’s active involvement in steering the brand’s daily operations.

IPL’s Global Dream: Can Cricket’s Cash Cow Conquer the World?

The Indian Premier League (IPL) has often struggled to break free from its regional confines and capture the imaginations of cricket enthusiasts worldwide. As the league's stakeholders contemplate the path forward, the question looms large: What innovative strategies can the IPL deploy to transcend geographical boundaries, enthrall audiences beyond the subcontinent, and elevate its advertising appeal to unprecedented heights?

Brand journey: The enduring legacy of Royal Enfield, built on community & strong DNA

Royal Enfield has been a symbol of resilience, purposeful longevity, and authenticity since 1901. It has preserved the legacy of building simple, harmonious classic motorcycles by blending traditional craftsmanship with modern technology, to create pure motorcycling experiences.

Start-up Stars: How Salam Kisan is democratising data-driven agriculture

In conversation with Adgully, Dhanashree Mandhani, Founder & CEO, Salam Kisan, speaks about the growth and entrepreneurial journey of Salam Kisan, venturing into a challenging field like agritech, empowering farmers across the country, and more.