X expands partnership with Shopify for new opportunities

X (former Twitter) is making strides in its "everything app" plan through a new partnership with Shopify. The partnership aims to provide more opportunities for Shopify merchants to promote their products within the app.

The deal is expected to introduce new ways for Shopify sellers to advertise on X. This could potentially enhance the visibility of Shopify products on the platform.

X and Shopify are working on facilitating easier catalogue uploads. Shopify merchants may have a streamlined process to showcase their products on X, making it more convenient for both sellers and potential customers. The partnership is intended to enable broader product awareness actions. This could mean increased visibility and exposure for the products offered by Shopify sellers on the X platform.

X is working on securing payment transmitter licenses in U.S. states, and there's confidence in enabling peer-to-peer payments in the app. If successful, this could open up new opportunities for retailers, with Shopify merchants leveraging X's reach for in-stream payments and transfers.
Shopify's President, Harley Finkelstein, emphasizes the importance of reaching customers wherever they are and suggests that the partnership will boost exposure for Shopify sellers.

Elon Musk's "Everything app" vision, hints at a comprehensive platform that covers various aspects, potentially including commerce. The success of this vision could significantly impact how businesses operate on the platform.

While the details are still to be determined, the collaboration between X and Shopify appears to hold potential for both parties. If the "everything app" vision materializes and in-stream payments become a reality, it could indeed lead to significant opportunities for retailers, particularly those on the Shopify platform.