ZenithOptimedia bags the media duties of Viber

ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, one of India’s emerging fast growing Mobile App company that has millions of users across the Country.

The business was won after a competitive pitch amongst the top five media agencies in New Delhi.

Confirming ZenithOptimedia’s appointment, Anubhav  Nayyar, Country Manager India, Viber Ltd said, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”
We are really excited to partner with a brand like Viber for their India ambition. The brand and the category gives us an even better opportunity to demonstrate our Live ROI proposition.” said Satyajit Sen, CEO, ZenithOptimedia India.

Viber is known for call, text, sending photos and locations to any other Viber user, anywhere, from iPhone and Android phones. Its HD voice calls, delivered over 3G or Wi-Fi, offer better sound quality than carrier networks. Viber to Viber mobile calls are, and always will be, free.

ZenithOptimedia – www.zenithoptimedia.com – is a leading global media services network with 250 offices in 74 countries. It is part of Publicis Groupe – the world’s third largest communications group, and world’s second largest media counsel and buying group. In India Nestle, Micromax, OLX, LVMH,  Honda, Toshiba, Telenor are some of the key clients with ZenithOptimedia.