Chrome Digital Track Unveils Aaj Tak, ABP & Zee dominate consumption across all digital endpoints

Chrome Digital Track data reveals the top 3 Hindi news live streams that dominated total unique viewership in a week marked by riveting news coverage. The analysis spanned VOD, Live Streams, native apps, YouTube, and 3rd party platforms, showcasing these channels' enduring appeal amid a dynamic media landscape.

According to the data from Chrome Digital Track, captured in Week 12, 2024 (16th – 22nd March’24) from 8 AM – 10 PM) Aaj Tak Live had 35.14 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & Zee News Live with 26.24 Mn and 21.78 Mn total unique viewers respectively.

In the ongoing efforts to provide the most comprehensive media analytics, Chrome DM now includes Indian Socio-Economic Classification (ISEC) data in their reports, in which they have clubbed four socioeconomic categories out of the total 12, based on education and employment levels (ISEC 01-03, ISEC 04-06, ISEC 07-09, ISEC 10-12).

This comprehensive analysis provides media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams showcased their ability to captivate audiences across diverse digital platforms.

The insights reveal the unrivaled performance of the top 3 Hindi news live streams, affirming their stronghold in the digital space. These live streams have successfully connected with a vast and diverse audience, solidifying their position as leaders in the digital news domain.

Chrome Digital Track showcases cross-media measurement in its true sense, reporting consumption of content (Live Streams & VOD) across devices and platforms.