Zee Bangla Cinema tops as No.1 Bangla movie channel with 30M viewers

Zee Bangla Cinema, the preferred destination for Bengali cinema lovers, today hosted a gala gathering to celebrate 3 crore viewership, thus solidifying its position as the top Bangla Movie Channel. This achievement comes as a testimony to the channel's continuous commitment to delivering excellent entertainment and resonating with crores of viewers across west bengal. The celebration was graced by mellifluous Kirtan singer Aditi Munshi.

To mark this momentous occasion, Zee Bangla Cinema has also unveiled a series of exciting new initiatives that are set to redefine Bengali entertainment. A Zee Bangla Cinema Brand Song, composed by the acclaimed musician Pandit Bickram Ghosh, specially curated for the brand films, showcasing the artistic brilliance and creativity that define Bengali cinema to its core, was launched.

"We, at Zee Bangla Cinema, are very happy to achieve this significant milestone of surpassing 3 crore viewership and become the No.1 Bangla Movie Channel. This success itself is the firm evidence to our viewers' loyalty and our commitment to delivering exceptional content", said Mr Samrat Ghosh, Chief Cluster Officer – East Cluster, ZEE Entertainment Enterprises.

"The launch of our new initiatives reflects our dedication to continuous innovation and providing Zee Bangla Cinema’s audience with engaging and enriching entertainment experiences", said Mr Jalaluddin Mondal, Chief Channel Officer-Zee Bangla Cinema & Marketing Head- East Cluster, ZEE Entertainment Enterprises.

The two new programs that were launched are Tang Mat Karo (TMK), an innovative half-hour comedy show that cleverly incorporates the best movie clips from Bengali cinema, promising laughter and joy to audiences and Song Connection, a captivating show where the charismatic anchor, actor Gaurav Chakraborty, narrates fascinating stories of renowned personalities from Bengali movies and music, accompanied by evergreen Bengali songs that complement each narrative.

The channel also unveiled Zee Bangla Cinema Originals 2.0, marking a new era of innovation and excellence for Zee Bangla Cinema, promising viewers a bigger version of Zee Bangla Cinema Originals that will deliver enhanced and immersive cinematic experience.

Zee Bangla Cinema promises the viewers to provide new and exciting content and continue to weave the magic of Bengali cinema like never before.