CPM India and Candid Marketing join forces for India's Largest marketing business

CPM India, a leading name in the world of Sales and Marketing, and Candid Marketing, a dynamic force in Experiential Marketing, are excited to announce their strategic partnership aimed at establishing a powerful, integrated Sales & Marketing Activation solution for brands. Through this strategic collaboration, CPM India will harness Candid's brand strength and expertise to offer a comprehensive suite of services to clients across India. These services will extend CPM India's existing portfolio and catapult the Candid brand into the forefront of PAN India execution, leveraging an extensive network spanning over 1000+ cities and towns nationwide.

Over the years, both CPM India and Candid Marketing have forged distinctive paths, each mastering specific facets of the marketing landscape. CPM India has excelled in Trade Marketing, Sales, and Brand Activation, while Candid Marketing has become synonymous with Experiential Marketing, Events, and Digital Activation. The amalgamation of these two industry leaders will pave the way for an unparalleled range of services, covering Sales Support, Customer Experience, Merchandising, Auditing, Data, Analytics & Insight, Brand Activation, Experiential Marketing, Events, Online & Digital Activation & Mobile Marketing.

Speaking about the partnership, Mandeep Singh, CEO & Managing Director of CPM India said, "At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we've nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”

“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we'll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he further added.

Commenting on the announcement, Atul S Nath, Founder/MD of Candid Marketing said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through  strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”