FCB Ulka creates new TVC for Sunfeast Bounce

A new campaign created by FCB Ulka marks the launch of ITC’s ‘Sunfeast Bounce’ creams biscuits. The TVC works in tandem with the product’s new packaging. It is an animated creative piece set in a vibrant jungle with two characters, the crocodile and the monkey, bringing alive the fun and delectable product experience.

Sunny, the brand mascot for Sunfeast, introduces Sunfeast Bounce to unite the two quarrelling characters. They join hands to work out each other’s shortcomings and get the irresistible cream biscuits. The story ends with the two celebrating with an infectious jig and surfing on a cream wave that reveals the pack. The foot-tapping music complements the overall energetic mood of the film.

According to Dennis Koshy, Vice President, FCB Ulka, Bangalore, “In the cluttered cream biscuits space, the challenge was to bring alive a delightfully memorable product experience in a differentiated manner to both the kid and the mother. We used popular storybook characters that everyone in India is familiar with, in unexpected roles to engage and surprise both the child and the adult.”

Sunfeast Bounce is a brand owned by ITC Limited. Priced at Rs.5 and above, Sunfeast Bounce is available in 4 delicious flavours: Orange, Chocolate, Pineapple and Elaichi. The TVC has been made by Eeksaurus Productions and directed by E Suresh.