Kelvinator to launch small domestic appliance; partners with SUNDEV

The SEK 109 billion Swedish giant Electrolux is launching a slew of small domestic appliance products under its power brand, Kelvinator.

This includes a marketing partnership with Mumbai headquartered Sundev Appliances Limited (SAL). SUNDEV is known for its Desire brand of appliances that it sells Pan-India through organized retailers such Spencer’s, Bharti, Walmart, Auchan, Metro cash & carry, Reliance Digital, Girias & traditional retail.

Commenting on the agreement, Mark Ryan, Electrolux Global Licensing said: “Electrolux is a global leader in household appliances, selling more than 50 million units per year to customers in more than 150 countries under various brand names including Electrolux, Kelvinator, AEG, Eureka and Frigidaire.”

Dev Anand, Director - Sundev Appliances Limited said: “We are pleased to partner withone-of-the-biggest domestic appliance brands. In less than a decade, Sundev Appliances Limited has created an enviable team of 100 professionals and 80 after sales service Engineers. Our in-house research shows that the Kelvinator brand has very high recall amongst Indian consumers.  With the help of modern, traditional, online and offline retail, we are all geared up to take Kelvinator to newer heights with our distribution reach for cities up to 1 lakh population.”

In the next few quarters, Sundev will be regularly launching several products under the Kelvinator brand in India.