Spuul picks Rajiv Vaidya as CEO, India!

With a view to strengthen its position across markets, Spuul.com the popular online streaming service for Indian cinema and television shows, has expanded the team. Spuul has recently appointed Rajiv Vaidya as the CEO – India who will bring in a focus on brand and ad-sales.

Rajiv Vaidya joins Spuul from Hughes Networks. He was based in the San Francisco Bay Area, where he headed Sales and Marketing for the Americas and later for the APAC region .He started his career in advertising with DDB Mudra and went on to head Triton BDDP in India.

Speaking on the development Subin Subaiah, Co-founder &Global CEO said, “Spuul has successfully established itself in India as a top of the line content platform and a front runner in the OTT space. With that set,the restructure will allow us to take the business to its next level of engagement with this fast evolving ecosystem. This will include expanding to new markets, generating access to the ballooning digital ad spends and building mutually beneficial partnerships”

Rajiv Vaidya – newly appointed CEO, India, Spuul says, “Within a short span, the brand has garnered a tremendous customer base not only in India but also internationally. With online video consumption gaining popularity in India, I am excited to join the team to further enhance the brand promise amongst advertisers and consumers’

Taking on the his new role, Prakash Ramchandani, said, “Having been involved with the company since inception and establishing its presence in India has been an extremely rewarding experience. Spuul is a global play and we want to connect with the broader audience base. Content has been the crux of the brand and I look forward to unlocking its value across key markets”.