The Social Media Division of Percept Profile bags the PR and Social Media mandate for 42nd IFFI

Percept Profile is the official Public Relations partner and Buzzinga, a social media division of Percept Profile is the Social Media partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011. Percept Profile and Buzzinga are strongly promoting the IFFI through its efficient & creatively crafted PR program and on Social Media channels such as Facebook, Twitter & Youtube.

On bagging this prestigious account Rahat Beri, COO Percept Profile said, "We are glad to engage with esteemed brand IFFI as trusted Public Relations and Social Media consultant for 42nd international Film Festival of India. We have developed a customized and proficient PR and social media program to reach the relevant stakeholders and audience. We hope to bring about an increase in popularity of Indian and world cinema in India and globally."

The Festival this year will see various firsts, which is the stepping stone of IFFI's vision to make the Festival the best in the world. Revolving around the theme of "Changing the People's Festival', this year's festival will see participation from acclaimed international artists and film personalities. This year will be the first time any film festival will have participation of 3-D and animation movies. There will be special sections like "European Discoveries', Retrospectives of personalities like Luc Besson and Philip Noyce, Classics from Soviet Russia, package named "More Than Just a Game' and more. Delegate registration for this mega event is already open and running on the IFFI website https://www.iffi.nic.in, while the media registration is being handled by the Press Information Bureau (PIB).