With 1.2 billion impressions #PMModiOnDiscovery takes Twitter by storm

The news of Prime Minister Narendra Modi’s upcoming debut on Discovery’s iconic and hugely popular franchise Man Vs Wild took Social Media by storm. What started with a tweet by survivalist and adventurer Bear Grylls announcing the upcoming Discovery Exclusive ‘Man Vs Wild with Bear Grylls and PM Modi’ with the hashtag #PMModiOnDiscovery, soon turned into a Twitter storm. With over 1.2 billion impressions on Twitter, #PMModiOnDiscovery happens to be one of the most used hashtags on Twitter to promote a television show ever!
 
In a span of less than 12 hours since the tweet first made an appearance, the hashtag has received reached a mindboggling 728 mn people through over 204.2 K mentions by more than 206.2 K users as per the data from global media intelligence firm Meltwater. The show has received unprecedented buzz on the social media platform with no signs of it dying down any time soon.
 
#PMModiOnDiscovery was the top trend in India on the day of announcement. The trend also made waves globally entering the elite top 3 trends.