94 new brands & 37 new categories present in 31 matches of IPL 17: TAM Sports
Advertising on Television for IPL 17 observed growth in ad volumes per channel by 9% compared to IPL 16 after 31 matches, as per TAM Sports data. The count of categories and advertisers during IPL 17 increased by 59% and 38%, respectively, compared to IPL 16.
The Top 5 categories present in IPL 17 contributed 48% share of the ad volumes. Ecom-Gaming was the leading category in IPL 17 with 18% share.
Ecom-Gaming and Pan Masala were the common categories present between IPL 17 and IPL 16.
Two of the top five categories in IPL 17 belonged to the F&B Sector.
Among the top 5 advertisers in IPL 17, Sporta Technologies maintained the top position during 16 matches and Parle Products dominated the top position during 15 matches.
The Top 5 advertisers in IPL 17 together covered 37% share of the ad volumes.
Sporta Technologies, Vishnu Packaging and KP Pan Foods were the common advertisers present among top 5 of IPL 17 and IPL 16.
There were 37 new categories and 94 new brands present in 31 matches of IPL 17 compared to the same number of matches in IPL 16.
Among the top 5 New Categories in IPL 17, two of them were from the E-Commerce Sector.
Parle Food Products and Groww obtained 1st and 2nd positions, respectively, among the top 5 New Brands in IPL 17.