Digital

At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline....

In the Indian advertising industry worth hundreds of crores, TV advertising is still the most preferred medium for reaching the masses as it allows....

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and....

The Broadcast Audience Research Council of India who in July had stopped analog reporting in all markets except Tamil Nadu and Puducherry have stated....

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Shirley DCosta, as Digital Practice....

Do y’all remember the 2013 Oreo moment? When the renowned cookie brand - Oreo had utilized the Super Bowl blackout opportunity in the most....

Former Sony executive Andy Kaplan has joined the board of directors as chairman of QYOU Media, the localized content arm of digital-first media....

According to international publication, Alibaba has acquired a minority stake in Chinese digital advertising company Focus Media for....

Firstpost.com, India’s largest and premier digital newsroom, has once again garnered highest visitor engagement numbers in May 2018, as per the....

According to leading international publications, Sir Martin Sorrell's S4 Capital is looking at buying MediaMonks, as its first acquisition. It is a....

iflix is one of the leading Subscription Video on Demand (SVoD) service, offering users unlimited access to thousands of TV shows and movies from....

In order to help journalists fight fake news, Google has started on a Google News Initiative Training Network in India in partnership with BoomLive,....