Anushka Sharma credits WWO for the success of Phillauri’s digital campaign
Clean Slate Films is driving progress on digital to generate excitement about its latest movie- ‘Phillauri’. The film has been touted to have one of the most innovative movie marketing campaigns in recent times.
Customizing their own way of marketing a film, the marketeers of the film have identified its strength and put in all their focus to enhance the same. In a recent interview, Anushka Sharma revealed the people behind their viral movie marketing campaign. The social media of the film is being handled by ‘World Wide Open’. Their campaign called #ShashiWasThere is a super success and has received a phenomenal response by the digital audience.
Anushka Sharma Interview- https://soundcloud.com/hrishikay/hrishi-k-with-anushka-sharma-karnesh-sharma-phillauri-interview
The actor-turned-producer also tweeted introducing the girl gang behind making the film’s campaign a digital marvel.
ArunMehra, CEO of WWO added, “This young production house is breaking norms and doing everything right. From the content they are bringing to the audience to their marketing styles, it’s all unique. After NH10 & Phillauri, here’s wishing Clean Slate Films a hat-trick.”
The concepts implied by the digital agency are not only experiential in nature but also invoke immense participation from their target audience. The marketeers seem to have seamlessly cash on the huge opportunity that digital media provides for penetration and deeper interactions with the audience. 'Phillauri' is produced by Karnesh&Anushka Sharma’s Clean Slate Films and Fox Star Studios and is in running successfully in cinemas.