Aptech gets a makeover; Unveils its new corporate identity
The re-branding is a part of the company's strategy to strengthen its leadership position by promoting its best-in-class career education and enable students to unleash their potential. The re-branding strategy is an all inclusive, socially driven initiative to engage audiences, across the world. In its endeavor to be the change, Aptech promises innovation and commits to best-in-class products and expand its global footprint.
Speaking on the occasion, Ninad Karpe, MD & CEO, Aptech Limited, said, "We are pleased to unveil our brand new corporate identity. Our re-branding strategy aims at aligning the brand Aptech with a more powerful, modern and contemporary new world and associate it with people's perception about best-in-class career education. We have realized that it is the right time that Aptech's identity should reflect what we stand for and the value we have created over the last 25 years. The re-branding will strengthen our belief among stakeholders and reflect our global leadership in the career education space. We are today present in over 40 countries across 5 continents and have trained over 6 million students globally."
"In the recent years, the demand for career education and specialized courses has been steadily on the rise due to the growing emphasis on professional and skill-based knowledge. The cluttered market, cacophonous brand messages and the need to engage the new-world students, encouraged us to re-look at our corporate identity and overall branding strategy. This places the brand in our target group's consciousness and eventually helps us unleash their potential", added Karpe.
Aptech helps to enhance the employability of the students manifold, opening up a world of opportunities for them in this sphere. Our students are provided fabulous chance to unleash their potential - explore, develop and enhance one's innovative, theoretical and technical skills and prove beyond a doubt that knowledge is power.