BARC ratings Wk 22: Star Utsav continues to lead rural viewership
BARC ratings for Week 22 (May 28-June 3) of 2016 continued to see strong performance from free-to-air Hindi GECs in rural India [HSM (Rural) : NCCS All : 4+ Individuals]. Rishtey climbed up two notches this week to be placed at No. 4.
Star Utsav, which had climbed to the No. 1 spot in Week 21, retained its position this week, garnering gross viewership of 411,183, an increase from 369,244 recorded last week.
Sony Pal, which had slipped a notch to be placed second in Week 21, retained its position with a gross viewership of 396,763 in Week 22, as against 344,698 recorded last week.
Zee Anmol continued in the third spot in Week 22 with gross viewership of 331,471, an increase from 320,136 recorded last week.
Rishtey climbed up two notches from No. 5 to No. 4 this week, witnessing a jump in its gross viewership to 269,190 from 228,257 in Week 21. The channel had garnered gross viewership of 261,310 in Week 20.
Star Plus further climbed up a notch to be placed at the fifth spot in Week 22 with a gross viewership of 245,291 from 219,739 recorded last week.
Zee TV, which was placed at No. 4 in Week 21, slipped two notches to the sixth spot, reporting a gross viewership of 230,765 in Week 22, a marginal decline from 232,232 recorded last week.
Colors, which had slipped a notch to No. 7 last week, remained in the same position in Week 22, garnering a gross viewership of 229,334, an increase from 216,100 recorded in Week 21.
Life OK, which had slipped to No. 9 in Week 21, climbed up a notch this week to be placed at the eighth spot, garnering a gross viewership of 168,745, an increase from 154,986 recorded last week.
Big Magic slipped at notch this week to be placed in the ninth spot, witnessing a gross viewership of 157,099, registering a marginal dip from 157,418 recorded in Week 21.
Sony SAB continued at No. 10 in Week 22, witnessing a gross viewership of 115,260, an increase from 104,568 recorded last week.
Week 22: Saturday,28th May 2016 to Friday, 3rd June 2016
| Rank | Channel Name | Weekly Impressions (000s) sum |
|---|---|---|
| Week 22 | ||
| 1 | STAR Utsav | 411183 |
| 2 | Sony Pal | 396763 |
| 3 | Zee Anmol | 331471 |
| 4 | Rishtey | 269190 |
| 5 | STAR Plus | 245291 |
| 6 | Zee TV | 230765 |
| 7 | Colors | 229334 |
| 8 | Life Ok | 168745 |
| 9 | Big Magic | 157099 |
| 10 | SONY SAB | 115260 |
| HSM (Rural) : NCCS All : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Hindi GEC Rural India |