Bata India hires Sumit Kumar as VP, Marketing & Customer Services

Bata India, announced today the appointment of Sumit Kumar as the new Vice President, Marketing & Customer Services of Bata India with effect from 2nd September, 2013. Providing a new direction to Bata India’s marketing function, Kumar will be responsible for driving growth and expansion of the market share in India.

Kumar was earlier associated with Marks & Spencer India as Marketing Head.  He held all the marketing function for India business from External Communication & PR, Store Environment & In-store Communication, Customer Relationship Management & Customer Insight Unit.

Sumit Kumar on his appointment as Vice President, Marketing & Customer Services, Bata India said “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”

Kumar holds 3 degrees, including an MBA, and has lived in 3 countries and worked across 24+. In his professional career, spanning over 16 years, he has worked with market leading companies and has been responsible for formulating & executing business strategies to achieve P&L objectives in sectors like Retail, Food & Hospitality.                     

Kumar also received the "Star Youth Achievers Award" in 2013 from Global Youth Marketing Forum for work in youth marketing and featured amongst the top 50 most talented brand builders.