Bata unveils its first Global Concept Store
Bata has announced the opening of its First Global Concept Store in India at The DLF Place, Saket. This season Bata takes inspiration from getting out of the ordinary and embracing a change. As part of this campaign the brand will be offering an amalgamation of different colors, materials and styles in its spring catalogue. The store has been completely revamped and re-done to suit the needs of its customers.
BATA continues the tradition of innovation and re-discovering as they dedicate themselves to
The store re launch was further amplified with an exciting new spring summer’14 collection showcase via a fashion show at DLF Place Mall. The collection highlighted the trends like cut-work detailing, bling, bolder prints and textures, innovative designs, metallic trims and special collections like Driver’s and Semi Ankle shoe styles with colorful lining. This collection is a combination of style, different designs and great amount of gratifying experimentation and encompasses a wide mix of loafers, flats, heels, shoes, sneakers and floaters for men, women, teens and kids.
An inspirational collection was also launched at the event called The Bata Walks Green. It is a label given to the products dedicated to dear Mother Nature. This project is a dedication not just towards nature & ecological balance but also highlights the common strength which is social and environmental conservation. So the collection empowers the impact of green initiative in the most subtle & elegant way. The shoes & accessories design are very innovative & original. The materials used are all recyclable and natural.