BIG CBS strengthens it's reach in Chennai, inks deal with SCV
To begin with, the association with SCV will see BIG CBS Prime distributed on its network, strengthening the Channels reach in Chennai, while giving the consumers of SCV access to the superlative and near live content, straight from the United States.
Speaking on the occasion, Ashutosh, COO, BIG Broadcasting said, "SCV's tremendous reach in Chennai, which overlaps our target audience markets, allows us to have a wider penetration for the channel. It is our endeavor to reach the unmatched, unparalleled and near live content of BIG CBS Channels to the widest relevant audience base of India and Chennai is a critical market. We see an excellent business partnership here with benefits to both businesses."