Brands come together to celebrate Friendship Day

Every year Friendship Day is celebrated on first Sunday of August month. In India, it will be observed on 1st August this year where people celebrate their friendship and the relationship that exists between them. No matter how old or young we are, friends are what keep us going.

Friends are always around to lighten the mood when tensions are high or as an emotional sounding board when we need to rant about our life’s misgivings. One can always count on one’s friends, no matter what. The pandemic induced lockdown has forced us to be distant from friends, however social media has played a remarkable role to keep us connected with them.

Insights from ‘Little Things We do’ research by Godrej showcase:
• 46.42% of respondents remained connected with friends through social media
• 48.6% of female respondents remained connected with friends through social media
• More than half (51%) of the respondents between the age of 35-44 remained connected with friends through social media
• 59.43% of Mumbaikers and 36.48% of Delhites were connected with friends through social media whereas

When people chose to stay home, Indians harnessed the power of social media to remain connected with their friends.

Here is how brands celebrate Friendship Day

Snapchat celebrates the importance of real friends in our lives with these lenses.

Parle-G, a brand of Parle Products, has collaborated with Society tea to celebrate the truly special bond of dos-tea this friendship’s day. The brands are displaying the perfect combination of chai and Parle G while hosting a social media contest on their Instagram platforms.

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